SEO for Warmup Inbox
The story
Warmup Inbox warms up new email inboxes and helps cold outreach teams land in the inbox instead of spam.
I work with the Warmup Inbox team on SEO. I set a new content strategy and write the briefs, and our writers turn them into guides. Alongside the knowledge hub we went after product-led SEO: free tools, a cold email template database and a deliverability action plan that people search for and then use. I built the free tools myself.
Together, the tools, the database and the knowledge hub grew organic traffic.
What I worked on for Warmup Inbox
- Content strategy and briefs for our writers
- Built and developed the free tools, from an AI email writer to a subject line generator
- Cold email template database
- Email deliverability action plan
- Growing our visibility in AI search
- Role
- SEO Consultant
Product-led SEO pages
Each of these pages answers a search with something people can use straight away, and the product sits one click from it.
AI Email Writer
Writes an email from a short brief, then checks it for spam trigger words.
Subject Line Generator
Gives subject line options and rates each one for length, readability and spam risk.
Free email tools
23 free tools, from inbox placement tests to SPF and DMARC generators.
Cold email templates
A database of cold email templates for sales, marketing, networking and follow-ups.
Deliverability action plan
A few questions, then a plan: the domains and inboxes you need, what to fix first and what the setup costs.
The results
- +528%Organic traffic, August 2023 to May 2025 (Ahrefs)
- +371%Keywords in the top 10, same period (Ahrefs)
- +180%Keywords in the top 3, same period (Ahrefs)
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