SEO for Yami (Yamibuy)

Ecommerce
Groceries and beauty
Page speed
Online Asian grocery and beauty store

The story

Yami is an online store for Asian groceries, snacks and beauty products.

I worked with Yami through Hop Online, where I led the SEO team. The biggest part of the work was the content audit: keyword research across the whole store, from skincare and makeup to snacks, drinks and groceries.

What I worked on for Yami (Yamibuy)

Keyword research across the store’s categories, from skincare to snacks
Matched keywords to existing pages and recommended new ones where needed
Content audit with an E-E-A-T review
Page speed audit
Monthly SEO calls with the Yami team

Role: SEO Team Lead at Hop Online
Duration: 2 to 3 quarters, 2020 to 2021

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