SEO for Touch Stay
The story
Touch Stay makes digital guidebooks that hosts of holiday rentals and hotels share with their guests.
I work with the Touch Stay team on SEO: I set the blog strategy and plan the content. It focuses on informational content for Airbnb hosts: how to handle good and bad guest reviews, and how to run a listing so it comes across in a better light. That covers a big part of the informational searches in the industry, and the articles show up in AI answers as well.
On the product-led side, I built two free tools for hosts: an Airbnb pricing calculator and an Airbnb listing audit.
What I worked on for Touch Stay
- Blog strategy for Airbnb hosts
- Content planning and briefs for the writers
- Content that shows up in AI answers as well as Google
- Built and developed the Airbnb pricing calculator
- Built and developed the Airbnb listing audit
- Role
- SEO Consultant
Free tools and content
Two free tools that do real work for hosts, plus one of the guides from the review-focused content plan.
Airbnb pricing calculator
Enter the city, the number of bedrooms and extras like a pool or hot tub, and it suggests a nightly rate based on comparable listings. It also shows local prices, guest ratings and which amenities are common nearby.
Airbnb listing audit
Paste a listing URL and it reads the listing, its local market, its reviews and its calendar, then gives a health score out of 100 and a ranked list of what to fix first.
Guide to Airbnb host reviews
One of the blog guides on reviews: why they matter to bookings and how hosts can manage them.
The results
- +2,318%Organic traffic, August 2023 to June 2025 (Ahrefs)
- +1,696%Keywords in the top 10, same period (Ahrefs)
- +1,421%Keywords in the top 3, same period (Ahrefs)
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